The portals send you everything and call it an alert. You get sixty emails a week, forty of them are in the wrong postal code, and by the time the right one arrives it has been sitting in your inbox behind the noise for two days.
This is the opposite. Tell me exactly what you are looking for — the buildings, the streets, the budget, the deal-breakers — and you hear from me when something genuinely matches, including the ones that never make it to a portal because they sell between agents first.
- Matches, not everythingFiltered by a person who works these streets, not by a postal-code radius.
- Earlier than the portalsNew listings the morning they hit the board, plus anything I hear about before it lists.
- With the part that mattersWhat comparable units closed at, so you know within a minute whether it is priced right.
Set up your listing alerts
Takes about forty seconds. No account, no password, no portal login to forget.
Why a person filters better than a portal
A portal alert is a saved query. It has no idea that the unit facing the Gardiner is quiet on the twenty-eighth floor and unbearable on the sixth, that one Humber Bay tower has a special assessment coming, or that the townhouse listed as three bedrooms has a bedroom with no window. It cannot tell you that the same layout two floors up closed for forty thousand less eleven weeks ago.
I can, because I work these buildings and I read the closed sales every week. That is the whole difference. You get fewer emails and each one is worth opening.
What you get in each one
The listing, what I think of it in two or three lines, and the comparable closed sales, so you can decide whether it is worth your Saturday before you spend it. If it is worth seeing, I will book it. If it is priced badly, I will say so and tell you why.
The ones that never reach a portal
A meaningful share of what sells in Etobicoke changes hands quietly: a seller who wants privacy, an estate that wants a clean sale, a landlord who tells three agents before he tells the board. Portals cannot show you those because they are not published anywhere.
Being on this list is how you hear about them. No portal, no algorithm, no account to log into, just a note from me when something fits what you told me you wanted.
While you wait for the first one
- Work out what you can actually afford
- Land transfer tax on your budget
- Every condo building in Etobicoke
- What a specific building has sold for
- The latest market numbers
- First-time buyer guide
Questions people ask first
No. Alerts are alerts. If we get to the point of writing an offer there is paperwork that Ontario requires, a representation agreement and the RECO information guide, and I will walk you through it then, not now.
Only when something matches. In a tight search that might be twice a month. In a broad one it might be twice a week. It is never a newsletter.
Then stay with them. That is the right thing to do, and I would not want you to do otherwise. Come back if that changes.
Yes, and those are the best ones to run. Name the building in the deal-breakers box. If you want the history first, ask for the sold report for that building.