Published 16 September 2026 · By Jatin Dua, Broker of Record, RE/MAX Quantum Realty
Price your Toronto home from sold comparables in the last 90 days, adjusted for size, condition, lot or floor, parking and location, then check it against homes currently for sale that a buyer will compare. Consider online search price brackets (for example $999,000 instead of $1,015,000). In August 2026 GTA homes sold at 97% of asking after 35 days on average; review price after two to three weeks if showings are light.
Step 1: sold comparables
Pull three to six sales from the last 90 days: same property type, similar size and bedrooms, nearby, and ideally the same building or street. Ignore asking prices of unsold listings for this step.
Step 2: adjust honestly
| Factor | Adjust for |
|---|---|
| Size | Finished square footage and bedrooms |
| Condition | Renovated kitchen and baths vs original |
| Lot or floor | Frontage and depth; condo floor and view |
| Parking | Garage, driveway, condo spot and locker |
| Location | Busy road, backing onto park, walk to transit |
| Fees (condos) | Maintenance fee per square foot and reserve fund health |
Step 3: check the competition
List every active home a buyer would tour alongside yours. If yours is priced higher than better homes, it will sit. In August 2026 W06 condo apartments had 232 active listings against 44 sales; competition is often the deciding factor.
Get a starting range
Use the estimator, then refine it with the steps above.
Free tool — AI home value estimator
Instant Home Valuation
What’s your home
worth today?
Answer six quick questions and get an instant value range built from current Toronto & GTA sale data — property type, size, condition, lot and location all weighted the way a real pricing conversation weighs them. Takes about ninety seconds.
Reading recent GTA sale data…
Building your estimate
Estimated market value
—
$0–$0
Most likely value $0 · roughly $0 per square foot
What moved the number
Starting from the area baseline for your property type, here’s what each answer added or subtracted.
Market context
Recent local averages for comparison.
—
A range is a starting point.
A strategy is what sells.
This model doesn’t know that your neighbour’s identical semi went $80,000 over asking last month, or which two upgrades actually pay back in your area. That conversation is free and takes twenty minutes.
Step 4: choose the number
- Use search brackets: buyers filter at round numbers.
- Decide your strategy: offers anytime at market value, or an offer date if the home is scarce. See hold offers or accept anytime.
- Know your net. Use the net proceeds calculator.
Step 5: review after launch
Track showings, feedback and new competing listings weekly. If showings are low after two to three weeks, adjust. See why a house is not selling and what your neighbour sold for.
The takeaway
Price from recent sold comparables with honest adjustments, test against live competition, use search brackets, and review after two to three weeks. In a 97% sale-to-list GTA market, the right price on day one is the strongest lever you have.
Talk it through with me
Get a written pricing analysis
Send your address and a few details. I will send the comparables, adjustments and a recommended price range.
I will come back to you personally, usually the same day. If it is urgent, call or text 833-330-1925.
Frequently asked questions
How do I price my home to sell in Toronto?
Use sold comparables from the last 90 days, adjust for size, condition, lot or floor, parking and location, then check against current competition.
Should I price my home low to get multiple offers?
Only when the home is scarce and demand is strong. Otherwise a fair market price with offers anytime usually works better.
What is a search price bracket?
Buyers filter online by round price points, so listing just under a bracket can widen your audience.
How long before I reduce my price?
Review after two to three weeks if showings and interest are low.
Are online home value estimates accurate?
They are a starting point. Local comparables and condition adjustments are needed for a real price.
What did homes sell for relative to asking in 2026?
GTA homes averaged 97% of asking in August 2026.
Sources
- TRREB Market Watch, August 2026 — district tables W06, W07 and W08 for all home types, detached and condo apartment, plus the MLS® HPI benchmark page. Accessed 16 September 2026.
- Real Estate Council of Ontario (RECO) — public register of registrants, registration categories and disciplinary decisions. Accessed 16 September 2026.
Related reading
- Upsizing in Toronto 2026: How Move-Up Buyers Buy Bigger Without Getting Stuck
- What did my neighbour sell for?
- Why a house is not selling
- How long it takes to sell
- Selling as-is
About the author — Jatin Dua, Toronto and GTA real estate broker
I am Jatin Dua, Broker of Record and co-founder of RE/MAX Quantum Realty Inc., Brokerage, Unit 101, 799 The Queensway, Etobicoke. I work with buyers and sellers across Toronto and the GTA, with deep local knowledge of the west end. Four-plus years of active GTA transactions and over $100 million in sales volume. Every market figure here comes from TRREB’s published tables and every rule from RECO or Ontario legislation, so you can check all of it without asking me.
Reach me at connect@jatindua.com or 833-330-1925, or book a call.