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Get My Free Estimate →Pulled from Google autocomplete and the site’s own search data, what people actually want to know about The Queensway is not what a real estate site would guess. Property is not the top of the list.
I pulled Google’s autocomplete and my own search data for this corridor to find out what people genuinely want to know about The Queensway. The answer is not what a real estate site would guess.
The top of the list is not property
In order of what Google suggests when you type “the queensway”: the Cineplex, employment and social services, nails & spa, the church, the theatre, the general store, Canadian Tire. Add “queensway etobicoke” and you get: Cineplex again, restaurants, hospital, Costco, condos, HomeSense, IKEA.
Condos appear — sixth. People searching this corridor are overwhelmingly looking for things to do and places to go, not listings.
What that tells you about the neighbourhood
Three honest conclusions:
- The Cineplex is the corridor’s landmark. It is the single most-searched thing here, which is worth knowing given the site at 1025 has an approved redevelopment masterplan.
- Big-box retail is the identity. Costco, IKEA, HomeSense, Canadian Tire, Sherway. This is what The Queensway has been for sixty years and it is still what people associate with it.
- The food scene is under-searched relative to its quality. There are restaurants on this street rating 4.9 across 700-plus reviews and they get a fraction of the search volume that a cinema gets. The corridor’s reputation lags its actual offering.
The question people ask most
“Why is it called The Queensway” appears in Google’s own People Also Ask box, alongside “what is the Queensway neighbourhood”. People are trying to understand this place, not just transact in it. That is a good sign for anyone buying here — it means the area has an identity people are curious about.
And the trap
A large share of “queensway” searches return Queensway in London, England — the Tube station, the shopping centre, restaurants in Bayswater. If you are researching this corridor, always add Etobicoke or Toronto, or use a street number. Otherwise you will end up reading about a different continent.
Related reading
- The Queensway, Etobicoke: the reference guide to the corridor
- Shopping and amenities on The Queensway
- Every condo building on The Queensway
- The Queensway Etobicoke vs Queensway London
- The Queensway Cineplex at 1025: what happens to it
- Why is it called The Queensway?
Compiled from public sources and the City of Toronto planning record where applicable. Believed accurate but not guaranteed; corrections welcome. Not intended to solicit buyers or sellers under contract with another brokerage. E.&O.E.
Thinking about buying on The Queensway?
Tell me which building or stretch of the corridor you are looking at and I will send the actual sold and lease comparables from TRREB, an honest read on the location, and what the status certificate is likely to show. No obligation, and I will tell you if the answer is don’t buy it.
Or call Jatin Dua, Broker of Record, RE/MAX Quantum Realty · 437-987-1925